Product Designer · Based in Nepal, working worldwide
Two years in graphic design taught me how to make things look right. Product design taught me how to make things work right. I spend most of my time on the problem — research, flows, edge cases — so the interface can stay simple.
About
I began my career two years ago designing visual identity work — logos, layouts, brand systems. It taught me discipline: how a grid holds a page together, how type sets a tone before anyone reads a word. But I kept noticing that the best-looking work didn't always work. A beautiful poster doesn't need to be used correctly. A product does.
That's what pulled me into product design. Now, before I open Figma, I ask what the person on the other end of the screen is actually trying to get done, and what's getting in their way. Most of my process is invisible: interviews, flowcharts, sitemaps, arguments with myself about which screen should come first. The interface is just the last five percent — the part where all of that thinking finally becomes something someone can tap.
What I think makes me different isn't a specific tool or style. It's that I still think like a graphic designer inside a product designer's process — I care about the weight of a headline as much as the logic of a flow. Most projects get one or the other. I try to hold both.
Where I want to take this: fewer, better projects — teams and civic organizations building things that genuinely make a system easier to deal with, not just easier to look at. Products where "it just works" isn't a slogan, it's the actual review from someone using it.
Featured Work
Each case study covers the same ground honestly: what was broken, what I tried, what didn't work, and what shipped.
A fragmented school admin system rebuilt around one clear question: what does this teacher, parent, or admin need to do right now?
Product Design → Read case study Business / RetailReplacing spreadsheet chaos with a dashboard that tells warehouse staff exactly what to do next, not just what's true right now.
Product Design → Read case study Government / Civic TechA digital front door for a local municipality — designed for citizens with no prior experience filing anything online.
Product Design → Read case studyServices
I work with startups, agencies, SaaS teams, and public-sector organizations — as an embedded designer or on a fixed-scope engagement.
End-to-end design for a web or SaaS product — from a rough idea to a build-ready system.
Deliverables: user flows, wireframes, UI kit, interactive prototype, handoff file.
Timeline: 3–6 weeks depending on scope.
Best for: founders and product teams shipping a new product or major feature.
Native-feeling iOS/Android interfaces designed around real usage patterns, not desktop habits shrunk down.
Deliverables: flow maps, screen designs, component library, motion notes.
Timeline: 4–8 weeks.
Best for: startups building their first app or redesigning a struggling one.
Marketing sites and web apps that load fast, read clearly, and hold a brand's voice on every page.
Deliverables: sitemap, responsive designs, dev-ready specs.
Timeline: 2–4 weeks.
Best for: agencies and businesses needing a site that converts, not just exists.
Data-dense interfaces built around the three questions users actually ask: what's happening, why, and what do I do about it.
Deliverables: IA, data-viz components, states for empty/loading/error.
Timeline: 3–5 weeks.
Best for: SaaS and internal-tools teams drowning users in numbers.
A structured review of an existing product — what's costing you conversions, trust, or support tickets, and why.
Deliverables: annotated audit report, prioritized fix list, quick-win recommendations.
Timeline: 1–2 weeks.
Best for: teams with a live product that isn't performing the way it should.
A visual identity built to hold up across a product, a pitch deck, and a business card — not just a nice logo file.
Deliverables: logo suite, color and type system, usage guidelines.
Timeline: 2–3 weeks.
Best for: new companies and teams rebranding an outdated identity.
Process
A logo doesn't need three weeks of research. A civic platform used by people who've never filled out a form online does. I scale each stage to what the problem actually needs.
Understand the business goal, the constraints, and what "done" actually means to the people paying for this.
Talk to real users where possible, map the competitive landscape, and find the gap worth designing for.
Structure before pixels. If the flow doesn't make sense on a whiteboard, it won't make sense in Figma.
Low-fidelity layouts to test structure and logic fast, before anyone gets attached to a color.
A reusable component system, not a one-off screen set — so the product can grow without a redesign.
A clickable version real enough to test with users and confident enough to show a board.
Specs, redlines, and states engineers can build from without guessing — then refine post-launch against real usage.
Skills
"Familiar" means enough to speak developers' language and sanity-check a build — not enough to ship production code myself.
Resume
Product Designer — Current
Leading end-to-end design across web and dashboard products, from research through developer handoff.
Graphic Designer — 2 years
Brand identity, print, and digital layout work that built the visual foundation for everything after.
[Degree / Institution — add your details]
Figma, Adobe Illustrator, Adobe Photoshop, Canva, Notion
Nepali (native), English (professional working proficiency)
[Add relevant certifications]
Contact
Book a 20-minute call to walk through your project, or send a message with a few details and I'll reply within a day.